Bloc — A Community Built Around Belonging

Bloc began with a simple question: What would a social platform feel like if Black people and other underrepresented communities didn’t have to explain themselves before feeling understood?

Most social platforms are designed around gaining followers, creating content and keeping people scrolling. I wanted Bloc to feel more intentional—a place where people could build genuine relationships, discover local events, organize meetups, access career support and join conversations centered around their real experiences.

I expanded the original mobile concept into a responsive community platform with dedicated spaces for discovering events, joining interest-based circles, accessing community support and connecting with people nearby. Safety was also treated as part of the experience rather than an afterthought, giving members clearer ways to understand community expectations and protect the spaces they create together.

Visually, I wanted Bloc to feel bold, cultural and unmistakably its own. I carried the original logo and red, orange, yellow and green color system throughout the design, pairing it with a black-first interface, documentary-style photography and expressive typography. The result feels energetic and editorial while still keeping the content easy to navigate.

The goal was never to create another endless social feed. Bloc is about helping people move from scrolling to participating—from finding a conversation online to discovering a community they can actually be part of.